London based product design leader with extensive experience crafting cohesive, data informed design solutions.

Operating at the intersection of product design, technology and brand, I bring comprehensive design expertise, refined processes, and a proven track record of leading design teams to excellence in a relaxed environment.

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Mindset

Skills

Work experience

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Zoopla / Houseful

July 2020 - Present

Product design manager

Hands-on leadership across consumer and customer-facing platforms. Houseful design system lead / Design leadership team member / Managing 3 senior reports / Mental Health First Aider

Strategic leadership & organisational development

Strategically align design initiatives with business objectives while maintaining a user-centric focus
Implement strategic initiatives to elevate design standards and practices
Establish collaborative design processes, emphasising transparency and inclusivity
Optimise team performance through strategic implementation of tools and streamlined processes
Provide significant contributions to organisational design career framework and talent acquisition processes
Provide mentorship and professional development guidance to three senior designers
Cultivate an environment that promotes psychological safety and professional growth
Facilitate regular design system consultations and communications
Coordinate cross-functional collaboration between product and marketing teams
Lead strategic workshops focusing on problem definition, innovation, and planning
Facilitate and moderate weekly design critique sessions
Coordinate team development activities and off-site strategic planning sessions

Product design leadership

Hands on design across multiple teams including: area guides, agent finding, and property listings

Contribute to roadmaps, team OKRs and KPIs
Led discovery, validation, and planning phases
Conduct user research through interviews, feedback sessions, and usability testing
Balance business objectives, technical feasibility, and user-centric solutions
Create user flows, wireframes, interface designs and engineering handoff
Manage shipping communications
Facilitated retros and led team dynamics to rise standards

**Houseful design system

Project and design lead**

Inception, architecture, and implementation of a multi-theme design system serving three business units
Creation and maintenance of a pattern library with comprehensive user guides and documentation
Design of user interface components, scalable design token system, built-in interaction patterns and accessibility standards
Designer and engineer onboarding, process implementation, and regular communication ceremonies
Fostered a design system-driven culture that improved output quality, consistency, and speed to market while significantly reducing design and development time and costs

Rebrand

Co-led Zoopla's major brand transformation

New design language, art direction, custom iconography, and typeface design
Brand application across all product touchpoints
Established seamless brand experience across online and offline user journeys
Created comprehensive brand hub and guidelines for internal teams and external collaborators

**Zoopla.co.uk and mobile app redesign

Design Lead**

Optimised and updated user journeys
Implemented new tech stack, design system foundations and patterns
Developed new marketing and commercial opportunities across the platform
Created comprehensive branding guidelines for funnel implementation across teams </aside>

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AutoTrader

August 2019 - July 2020

Principal product designer

Leading the UK’s major car marketplace through a brand refresh and major design update across all its platforms. Buying Experience leadership member.

Design system lead

New interaction design language and pattern library design
Design and engineering support documentation hub with application recommendations
Design system regular comms and ceremonies
Stablished ways of working across the org, improving processes, using and contributing to the system

Rebrand lead

Updated brand strategy, personality and character traits, visual identity and assets
Bridged the gap between external collaborators and internal teams
Revised and updated typography stack, hierarchy, use and application
Art direction: new rules and restrictions in the use of colour and photographic language. Updated use and approach to illustration: New style developed in house
Iconography and pictograms: brand new, bespoke iconography and pictogram responsive system to be used across all platforms
Design and implementation of new brand guidelines across the business, including trade and consumer platforms, corporate comms, marketing and social media

Experience and visual design update

Updated home page and core landing pages information architecture, content, functionality and onward journeys based on user needs and business requirements
Mobile app redesign: updated look and feel based on new brand and design language, dark mode
New design language rolled out across home page and top of funnel landing pages

Management and leadership

Two senior design positions direct reports
Member of the Buying Experience leadership team
Support, grow and evolve AT’s design talent and career paths </aside>

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Education

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